Your website is likely the backbone of any content marketing campaign you run on this site. Without a site, you wouldn't be sharing any content and would not have much to communicate with your audience.

There may be less in-content links you can bait readers into clicking on your website and the only way to do this is by optimizing your website itself.

You've probably heard of many different tricks of the trade when it comes to optimization, but here are ten that should get your heading traffic.

Once you start noticing changes to how organic traffic is starting to slack off after your website has been optimized and updated, it's time for another round of tweaks or something will need updating.

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