Search engines are the backbone of how people find content on both the web and in print. Without them, finding information would be a lot more difficult. With this in mind, it's only logical that you should want to be at the top of search engine results pages (SERP's)

With more and more websites being created daily, the competition for keywords is fierce. This means that your website needs to be visible on search engines so you can gain traffic. If you’re not getting traffic, then no one will see it and you won’t get clients or make sales.

This video identifies great search optimization qualities that are needed for companies who are looking to build and publish a website today.

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